Share of Advertising

Share of Advertising
Anteil des Werbeaufwands eines Anbieters am Werbeaufwand seiner Branche. Dieser Quotient wird verglichen mit dem  Marktanteil (Share of Market). Ist der Quotient aus beiden Kennzahlen größer 1, spricht man von Overspending, bei kleiner 1 von Underspending.

Lexikon der Economics. 2013.

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